October 31, 2024
The medical industry is facing unprecedented challenges, with labor costs at hospitals accounting for more than 60% of total costs due to labor shortages. This burden is further exacerbated by rising burnout rates among health care providers, especially nurses. A recent AMN Healthcare study reveals that nurses will prioritize health and flexibility in 2024, making tailored solutions that balance these expectations with patient care demands urgent. It became clear that this was necessary. As the industry grapples with these issues, the focus is on creating adaptive and efficient models of care that can meet the needs of both employees and patients.
How can healthcare leaders bridge the gap between the flexibility healthcare professionals seek and the demands of patient care? In creating a personalized and supportive environment for both staff and patients. , what role do technology and data insights play?
On this episode of Highway to Health, host David Kemp speaks with Kelly Perez, Chief Marketing Officer of AMN Healthcare. They will discuss the evolving needs of healthcare professionals, the importance of data-driven insights, and how personalized solutions from customer-centric industries like Amazon can strengthen healthcare partnerships.
Main discussion points:
Moving towards flexibility in healthcare staffing: Explore how the industry is responding to demands for transparency, autonomy and work-life balance among staff. Data as a tool for personalization: Insights into how AMN Healthcare uses data to better understand the needs and motivations of healthcare providers. Customer centricity from other industries: Lessons on patient experience and operational efficiency inspired by brands like Amazon.
As Chief Marketing Officer for AMN Healthcare, Kerry Perez leads corporate strategy, marketing and communications with a focus on long-term growth through customer-centric strategies and innovative technology. Her background includes spearheading major acquisitions and driving marketing initiatives that improve the client and candidate experience. Kelly has earned recognition for his strategic approach to M&A, commitment to mentorship, and impact on organizational development, earning him a spot among the top 40 under 40 in the industry.
