The FCC grants a limited exemption to provide callers with additional time to prepare for new consumer consent removal criteria within the TCPA
Los Angeles, April 8, 2025 – (Business Wire)-Mpulse® is a leading provider of Health Experience and Insight (HXI) technology and commends its decision to grant a limited exemption from future amendments to the Telephone Consumer Protection Act (TCPA) regulations surrounding the scope of consent. The decision will provide a 12-month delay that will allow healthcare organizations to continue to allow engagement with patients and health plan members, while allowing time to develop robust systems and processes to meet the requirements of new federal regulations.
Announced the limited exemption on April 7, the committee referred to the MPULSE letter to the FCC (submitted on March 24, 2025). Mpulse highlighted her experience working with over 400 healthcare institutions and 40 of more than 50 Medicaid and Medicare plans, which provide context for why the size and complexity of many healthcare organizations makes it difficult to upgrade processes and systems to meet the requirements of the rules. This can lead to health consumers not receiving critical communication and involvement about their health and well-being. The FCC relied on Mpulse's letters as evidence that delays help delay processing cancellation requests in a cost-effective manner, while enforcing preferences of the invoked parties.
“Effective communication and engagement is needed to support patients and members through a health journey and ultimately promote better health outcomes,” said Bob Farrell, CEO of Mpulse. “MPULSE and our organizations working closely together are committed to providing the best experience for healthy consumers. With this important move by the FCC, healthcare organizations will have time to upgrade and optimize their engagement strategies to continue to provide a robust and empowering consumer experience.”
TCPA is an important federal regulation that ensures that consumers manage the communication and engagement they receive from their organizations using technologies such as automated voice and SMS messaging. The new consent revocation standard will broaden the scope of consumer opt-out and increase the importance of how organizations approach and manage consent at the topic level.
Based on a healthcare-centric engagement experience over 15 years, MPULSE offers and actively develops a suite focused on modern modular compliance to meet the organization's evolving consent management and engagement strategy needs. The features cover core compliance elements.
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