WTWH Healthcare, a WTWH Media, LLC company, is proud to announce the winners of the 2025 Aspect Marketing & Advertising Awards. With nearly 50 applications across behavioral health, home health and home care, senior housing and senior living, and skilled nursing categories, our commitment to innovation and creativity in marketing and advertising is at an all-time high.
The program was judged by 10 advertising and marketing professionals from across the care spectrum, with expertise in sales, marketing, public relations, and more. WTWH Healthcare would like to extend a special thanks to the following judges:
Brian Cavoli, Tribute Strategic Marketing Director Eric Morillo, Founder and Principal, Bonn Partners Jim Lurie, o2kl Advertising Partner and Founder Jim Shaw, Healthcare Marketing Leader Jonah Blumenthal, Chief Marketing Officer at TypoDuctions and DRIFT Carla Pena Rosa, PhD, LP, Psychologist and Certified Coach Carla D. Pena Rosa, PhD, LLC Leah Lindgren, MHA, HDG Vice President of Consulting, Sales and Marketing Lori Beth Irvin, LBIngenuity LLC Founder and CEO Nick Hoffmeyer, Atlatl Agency Executive Director Paige Mantel, Chief Marketing Officer, LifeLoop
The judges evaluated this year's entries based on the campaign's creativity, style and impact, quality, goals and results. Each industry/category will have 1st, 2nd, and/or 3rd place winners categorized by entries submitted by either provider organizations or vendor organizations.
“As healthcare organizations seek to meet growing demand and rising consumer expectations, a cutting-edge sales and marketing approach is more important than ever,” said Tim Mullaney, Vice President and Editorial Director, WTWH Healthcare. “The Aspect Awards shine a light on teams who are redefining the way we reach and engage people through inventive digital strategies, powerful storytelling, and disciplined execution of proven tactics. This year’s winners demonstrate how creativity and rigor are driving progress across industries, and we celebrate their achievements.”
WTWH Healthcare presents the 2025 Aspect Marketing & Advertising Award winners alphabetically by industry, campaign category, provider or vendor organization, and campaign name.
behavioral health
Audio/Radio/Podcast Campaign – Provider
Winner: Community Health Resources (CHR) – WNPR Real Life, Real Moments of Hope
Multimedia Campaign – Provider
Winner: Benji – Beyond Technology: Advocating Access, Strengthening Care
Social Media Campaign – Provider
Winner: LifeSkills, Inc. – Adult Foster Care
Home Health & Home Care
Multimedia Campaign – Provider
Winner: TheKey – Changing the way the world ages
2nd Place: BoldAge PACE – Your Health. our priorities.
Multimedia Campaign – Vendor
Winner: Community Health Accreditation Partner (CHAP) – Riding the Wave: The 4M Framework in Action
Rebranding (Before & After) Campaign – Provider
Winner: Care Options for Children – 1 COFK
2nd place: Maxim Healthcare – Maxim Healthcare rebranding: company name, logo and website launch
Rebranding (Before & After) Campaign – Vendor
Winner: Maxwell TEC – The Evolution of Maxwell TEC
Social Media Campaign – Provider
Winners: Help at Home – Celebrating 50 Years of Care: Help at Home’s 50th Anniversary
Senior housing and senior living
Audio/Radio/Podcast Campaign – Provider
Winner: Brookdale Senior Living – The Gray Take
2nd Place: Arrow Senior Living – Legend Chasers
3rd Place: Our House Senior Living – It’s About You!
Audio/Radio/Podcast Campaign – Vendor
Winner: Parasol Alliance – Raising the Bar with Raising Technology: Thought Leadership in Senior Living Technology
2nd Place: VIUM Capital – VERSED Podcast
Multimedia Campaign – Provider
Winner: Optima Living – Reimagining Senior Living
2nd Place: Benchmarks of Senior Life – In Their Own Words
3rd Place: Sequoia Living – Never Stop Growing
Multimedia Campaign – Vendor
Winner: SafelyYou – Free to be safe, free to be yourself
2nd Place: A Fresh Experience Representing Friendship Village – Celebrating 50 Years of Redefining Senior Moments
3rd place: Markentum representing CareOne – It Starts With One
New Brand Launch Campaign – Provider
Winner: Guardian – Guardian Senior Living Brand Launch
Print, Direct Mail, and Billboard Campaigns – Providers
Winner: New Pond Village – New Pond Village Roaring 20s Revelry Event Campaign
2nd Place: Westminster Community, Florida – Palette of Possibilities
3rd Place: Westminster Community of Florida – Soaring into the Sunshine
Rebranding (Before & After) Campaign – Provider
Winner: EverTrue – Rebranding to increase relevance in a changing market
2nd place: LCS – The Strength of One: The journey of rebranding 4 different brands into one LCS
3rd Place: Benchmark Senior Living – Rebranding of Benchmark Senior Living
Rebranding (Before & After) Campaign – Vendor
Winner: Lynn PR on behalf of RoseVilla Senior Living – RoseVilla Senior Living: The Power of Community
Social Media Campaign – Provider
Winner: Brookdale Senior Living – Make It Yours
2nd Place: Arrow Senior Living – Centenarian
3rd Place: Aspenwood Company – Elevating Leadership: Transforming Brand Presence with Strategic Marketing Campaigns
Video or TV Campaign – Provider
Winner: Arrow Senior Living – Arrow Leadership Academy
skilled nursing
Multimedia Campaign – Vendor
Winner: WellSky – WellSky Long Term Care Pricing Campaign
New Brand Launch Campaign – Provider
Winner: Genesis HealthCare – Leading With Heart
New Brand Launch Campaign – Vendor
Winner: Focal Point Care – Launch of the Focal Point Care Brand
Rebranding (Before & After) Campaign – Vendor
Winner: Future Care Consultants – Future Care Consultants Rebranding
Video or TV Campaign – Provider
Winner: Centers Health Care – Steps Home
For more information about the Aspect Marketing & Advertising Awards program, please visit https://www.aspectawards.com/.
