With IQM's integrated care team message with best-in-class data of Data 360, brands can map nurses to relevant doctors.
new york, July 29, 2025 / prnewswire/ – IQM Advertising Corporationthe global media purchasing platform that empowers the most regulated term advertisers to use and enhance their data to enhance the many most regulated ads, today announced the launch of Integrated Care Team Messaging, the industry's first targeting feature that will enable healthcare advertisers to not only reach the doctors who treat patients, but also reach the nurses who spend a majority on them.
Today's healthcare environment relies heavily on team-based care, which influences prescribing decisions, not just physicians but also multiple experts in the field. Recent research published by American Journal of Medicine We reviewed the time spent with patients and found that nurses spend almost twice as much time with patients (we found that doctors spend 14-18% of patient interaction and time with nurses who spent 33% of patients).
Integrated Care Team Messaging uses IQM's proprietary nurse mapping solution that allows accurate mapping of non-NPI nurses to NPI-level healthcare providers (such as doctors) who work in the same healthcare facility and professional positions. Previously, marketers were unable to map this audience to other healthcare providers in the same facility. However, with integrated care team messaging, IQM opens up an expanded audience and creates a broader view of the entire care team, thus supporting a more comprehensive and effective campaign strategy.
The company's nurse mapping solutions to work with products became possible through a strategic partnership with Data360 360 is the trusted data partner that leads the healthcare industry with identity-first and intentionally fueled solutions. Early this year, data360 We launched a nurse identity database containing license numbers and digital identities for 5.4 million nurses. As the largest database of available 100% opt-in and deterministic nurse profiles, Data360's Nurse Identity Database Power IQM's Integrated Care Team Messaging Solution, when combined with IQM's unique identity graph and location features, allows for the most accurate targeting and reporting for optimal success.
“We are focused on providing healthcare clients with more overall capabilities so that they can better target healthcare workers. In this case, nurses say Tony Shelley, General Manager of Healthcare at IQM. “By ensuring that these nurses are not only reaching, but they are getting a more consistent messaging, ultimately the downstream outcome will improve. By reaching only nurses and doctors, our clients will be able to see a bigger prescription lift throughout the campaign.”
Nurses (especially those without NPI counts) play an important role in treatment decisions and patient outcomes, but not only is it difficult to map to a particular provider, but difficult nurses are underestimated by most targeting strategies. Now, with the launch of Integrated Care Team Messaging, IQM can fill this gap and attract the entire care team in a compliant and privacy-safe way.
“We value our partnerships with innovative leaders like IQM who share our commitment to providing superior solutions to healthcare marketers,” said James J. Miller, president and CEO of Data360's valuable nurse identity database and IQM's powerful integrated care team messaging solutions to help achieve targeting targeting for accurate campaigns to enable Healthcaare Brands.
Integrated Care Team messaging is available to all IQM clients and is managed by an internal team of vertical experts across product management, data science, client solutions and compliance.
For more information about this product, please see www.iqm.com.
About IQM
IQM is a global media purchasing platform that enables a large number of most regulated advertisers to use and enhance their data to improve their ad purchasing decisions.
Our platform enables advertisers to build accurate audience segments that seamlessly align with their desired target audience base, using their own data, first-class third-party data sources, and IQM's proprietary AI-driven audience intelligence engine. This will lead to more accurate forecasting, budgeting, targeting, and offer campaigns that perform well across screens and formats. For more information, please see www.iqm.com.
About data360
Promises to turn data into intelligence, Data360, Inc. is on its mission to become a trusted data partner leading the industry with identity-first and intentional solutions for healthcare marketers. The company's solutions and services allow marketers to gain wider and better access to doctors, HCPs, patients and caregivers. data360 focuses on unparalleled first-party data, unique technologies that extract audience intentions and behavior, and cost-effective ways to stimulate and engage healthcare audiences. data360's fingerprint solution is a unique technology that identifies intent and maps it to a digital identity to enrich HCP and patient profiles. Explore more with https://www.data360online.com/.
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