Personalized care strategies while protecting your PHI
A solution partner that considers the need to provide a consolidation option that allows payers to support flexible PHI data access, with a variety of technical requirements, state and federal privacy laws, and employer policies. Partners such as uptodate® allow health plans to coordinate and integrate content operations into existing workflows without accessing sensitive data and providing a personalized member experience.
Improve health literacy using consumer education
Health plans aimed at proactively addressing outcomes should consider ways in which educational content can help members better understand their diagnosis, recommended treatment plans, and overall comprehensive care journeys.
As almost half of patients report not answering all questions during provider encounters, and 80% report saying follow-up questions frequently, health plans to distribute personalized, engaging health content can help fill this gap and give members the opportunity to self-manage their health at home.
Membership education materials can be distributed without access to PHI through solutions that allow:
Aggregated level of data analysis to understand usage patterns and engagement trends. Privacy-oriented options that support insights without measuring member-specific activities. Flexible delivery model.
Scale resources for a variety of outreach needs
Member content and engagement can support the needs of different resources to help care managers manage outreach efficiently at scale and coordinate content at different risk levels without the need for patient-specific PHI.
Self-service resources for all members: General health and wellness; content of chronic conditions. Integrate materials into payer health libraries and digital applications.
Automated Member Engagement at Risk: Content that supports health awareness campaigns and key metrics. Integration with member engagement platform for batch deployment.
Care Manager Support for High-Risk Members: Educational resources to support engagement efforts. Integrated content within the workflow for care managers to build member experiences.
Ebook: The power of personal content journey
Combining personalization and privacy content allows payer care management teams to tailor educational workflows to the group of members who can benefit most from resources. For more information, see our new e-book. “The power of a journey of personal content for members.”
