Carrot Fertility, a global fertility treatment and family building platform, has announced the launch of CarrotMatch, a birth-focused provider matching platform.
Carrot is a platform that provides employers with access to a full range of care, from maternity to menopause, pre-conception to parenting.
We offer services in surrogacy, adoption, pregnancy and postnatal care, parenting and return to work, menopause/low testosterone, IVF and artificial insemination, egg, sperm and embryo freezing.
CarrotMatch uses a proprietary dataset of over 200 metrics to evaluate providers based on quality, cost of care and established outcomes, then matches Carrot members with providers based on their needs.
The company stresses that CarrotMatch providers “must outperform their local peers in all key areas,” and that the platform integrates social determinants of health and connects patients to local resources when they don’t have access to food, transportation or childcare.
“The choice of who to turn to for their care is the most important decision Carrot members make as it determines their overall patient experience, clinical outcomes and total cost of care,” James Wong, Carrot Fertility’s chief outcomes officer, said in a statement.
“CarrotMatch gives people the ability to select high-quality providers based on clinical data and avoid providers who overestimate surgical procedures, have poor outcomes, high complication rates, offer inconsistent or high prices, or simply provide a bad experience.”
Larger trends
According to a Pew Research Center survey, the average age at which a woman gives birth for the first time continues to rise, and about 42% of adults have undergone fertility treatment or know someone who has.
In 2021, Carrot raised $75 million in Series C funding, a year after securing $24 million in Series B funding.
Other companies offering family-building services include Midi Health, a virtual care specialist focused on perimenopause and menopause, which earlier this week announced an exclusive partnership with Mount Sinai Health System in New York to provide treatment and specialty care plans to the health system’s patients.
Midi secured $60 million in Series B funding in April, bringing its total funding to $100 million. Less than a year earlier, Midi had secured $25 million in a Series A round.
Evernow is another company in this space providing telehealth services specialising in menopause, while London-based employee wellbeing platform Peppy offers services around menopause, pregnancy, fertility and early parenting.
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