BIS Research strengthens the healthcare industry with precision-driven primary market research (PMR) and leverages a global network of over 12,000 professionals and over 200 analysts. With validated KOL interviews, patient research and real-time market tracking, BIS enables Pharma, Biotech and MedTech companies to reduce risk, accelerate innovation and achieve faster ROI in emerging and mature markets.
BIS research redefines health information through key market research (PMR) and provides validated, real-world data on treatment adoption, patient behavior, and technology uptake. Covering more than 25 therapeutic areas, BIS supports innovators at Pharma, Diagnostics and MedTech to promote sustainable growth around the world, tailoring trends such as AI adoption, precision medicine and post-Covid digital healthcare.
BIS Research, a global B2B market intelligence and advisory company, today announced the expansion of its major market research services for the healthcare industry. These services are designed to provide actionable insights, validated data and strategic intelligence to healthcare companies, navigate competitive landscapes, enhance decision-making and accelerate innovation.
The role of key market research in healthcare
In today's rapidly evolving healthcare ecosystem, organizations face challenges such as rising R&D costs, regulatory complexity, disruptive technologies, and changing patient needs. Traditional secondary data sources often fail to grasp the nuance and immediacy of market change. Key market research fills this gap by bringing intelligence directly from industry stakeholders, key opinion leaders (KOLS), clinicians, patients and decision makers.
BIS Research leverages its global network of over 12,000 experts and proven methodologies to conduct in-depth, expert-led interviews, research, and field research to ensure that insights are authentic and validated. This process includes:
Validation and triangulation of market data, graphs, and forecasts.
Segmentation validation and qualitative research analysis.
Market sizing accuracy with proportional divisions of regional and product-specific insights.
Stakeholder-driven perspectives across biopharma, medical devices, diagnostics, and digital health.
Why medical institutions choose BIS research?
BIS Research's PMR services empower healthcare companies across the value chain.
Pharmaceutical & Biotech Companies – Gain important practical insights into drug discovery, clinical trial recruitment, physician behavior, and treatment patterns.
Medical Device Company – Understands purchasing trends, regulatory pathways, and adoption drivers for technologies such as surgical robotics, imaging, wearables and more.
Diagnostic Providers – Access competitive benchmarks, biomarker validation and customer demand analysis for new diagnostic tests.
Healthcare IT and Digital Health Players – Evaluate telehealth adoption, digital health platforms and patient engagement models in diverse regions.
BIS Research's customized PMR approach allows organizations to make data-driven decisions about product launches, market entry strategies, competitive positioning and pricing models.
Methodology: From practical insights to influencing
BIS Research develops a structured methodology that combines primary and secondary sources. Although secondary research draws from trusted databases such as NCBI, PubMed, WHO, OECD, CDC, and more, the main research layers of qualitative insights examine and contextualize these findings.
Key features of BIS's PMR approach:
Direct KOL Engagement – Interviews with doctors, researchers, and hospital administrators acquire ground level market sentiment.
Patient-centered research – Understand treatment journeys, satisfaction levels, and emerging healthcare needs.
Regional Information – Gain unique regulatory, culture-driven variations across the US, Europe, Asia-Pacific and emerging markets.
Decision maker insights – input from procurement teams, payers, and policy makers that influence healthcare adoption.
Results: 360-degree view of the healthcare market that offers practical strategies beyond numbers.
Benefits of Healthcare Clients
The organizations affiliated with PMR Services BIS Research are:
Lower risk to the market – Avoid costly missteps by understanding unmet needs, weaknesses of competitors, and adoption barriers.
Accelerated Innovation – Adjust product R&D with real-world demand signals from clinicians and patients.
Competitive Differentiation – Identify benchmark performance against peers and undeveloped market space.
Regulation Clarity – Access national-level regulatory data-driven intelligence verified by terrestrial experts.
Strategic Growth Roadmap – Receive recommendations for data support for short-term implementation and long-term expansion.
One of BIS Research's healthcare clients said, “The research team provided timely and qualitative insight into the launch of diagnostic products in India, including KOL engagement that directly impacts strategy to the market. Value lies not only in the numbers but in the depth of the context provided.”
Future of major research in healthcare
With healthcare becoming more personalized, data-driven, and patient-centric, the demand for robust primary research solutions will only intensify. Emerging areas such as spatial genomics, liquid biopsy, AI in healthcare, and regenerative medicine require direct validation to support a billion-dollar investment.
As the healthcare industry continues to evolve, BIS research continues to commit to being a trusted partner in market intelligence and advisory, ensuring that clients gain the right insights at the right time.
About BIS Research
Our insights help industry-wide leaders make informed decisions based on deep market analysis, competitive intelligence and strategic forecasts. We work closely with innovation-driven stakeholders, including data centers, energy & power, and healthcare. We help businesses drive detailed reporting primary market research services tailored to their goals for data center industry, custom research, and market mobility strategies.
FAQ
What are the main market research for healthcare?
Key market research involves collecting data directly from key opinion leaders (KOLS), patients, clinicians and decision makers. Healthcare examines market assumptions, captures adoption trends, and provides authentic, real-world insights. Unlike secondary research, PMR offers fine-grained, data-driven intelligence to guide innovation, product launches and strategic planning.
Why are PRECISION drugs a major focus for PMR today?
Precision medicine relies on validated biomarkers and patient stratification. PMR helps businesses directly attract physicians, oncologists and patients, revealing adoption challenges and treatment preferences. This ground level intelligence accelerates the development of targeted therapies, reduces the risk of clinical trials, and enhances product positioning in oncology, neurology, and genomics-driven markets.
How does BIS research carry out PMR?
BIS Research is involved in a global network of over 12,000 professionals. Methodologies include in-depth interviews with clinicians, patient research, and data-driven intelligence from payers and procurement teams. Combined with secondary sources (WHO, PubMed, OECD, etc.), BIS triangulates data to provide a 360-degree market view tailored to the client's goals.
Which healthcare sectors benefit the most?
PMR services add value to oncology, neurology, diagnostics, digital health, and medical devices at large. For example, oncology benefits from biomarker mapping, but diagnostic companies use PMR for test recruitment validation. Digital health players leverage patient research to refine their telehealth platforms and tailor them to both clinical workflows and patient expectations.
How does AI shape key market research in healthcare?
AI transforms PMR by analyzing a vast set of data from expert-led interviews, patient surveys and clinical trials. Improve accuracy, accelerate data verification, and identify hidden patterns of adoption. Healthcare companies are now relying on AI-powered PMRs to predict market changes and improve their precision healthcare strategies in real time.
Media Contact
Company name: BIS Research
Contact: Bhavya Banga
Email: Send an email
Phone: +1-510-404-8135
Address: 39111 Paseo Padre Pkwy Ste 313, Fremont CA 94538
Country: USA
Website: https://info.bisresearch.com/primary-market-research-by-bisresearch
